Loved seeing this thought experiment unfold. It looks cool! But I’d add one thing - the voice! I’m biased because I’m a writer but I remember when Glossier came out what felt so fresh was the way the brand spoke about beauty and made it feel less about being someone else’s idea of beautiful and more about being your own self. It went hand in hand with the empowerment messaging of the 2010s of course. So I’d be v curious to see what their voice/messaging rebooted for today would be.
Yes I agree. I wish I had the skills to put that in here, but I don't even know where I'd begin! They'd have to be really innovative to try and say something that hasn't been said before while still maintaining their empowerment message
This is what I assumed the brand would be, after being a longtime ITG reader and before hearing the French pronunciation of the name! "It's you, only glossier", type of thing, not a wannabe Euro chic/#frenchgirlstyle thing. They should hire you, so you're not doing this for free!
Ok I love this! I literally was in a Glossier store yesterday, haven't been in years and it didn't feel the same? idk something was off from when I used to go...maybe I'm just getting older!
Fantastic rebranding!! Love the all American girl — throwing back to the original supermodels like Cindy that were clean and naturally pretty, never overly retouched. Can’t wait to see what you do next.
This is so much fun! American girl beauty (the girl next door kind, not the kardashian kind) is a great shout around an identity to lean into
This was so so good! I hope you do more of these takes on branding
I’m planning on it!
Subscribed and looking forward to it!
Second this!! This was so fun, Annie. 🍒
Ok I’m buying into this glossier
Loved seeing this thought experiment unfold. It looks cool! But I’d add one thing - the voice! I’m biased because I’m a writer but I remember when Glossier came out what felt so fresh was the way the brand spoke about beauty and made it feel less about being someone else’s idea of beautiful and more about being your own self. It went hand in hand with the empowerment messaging of the 2010s of course. So I’d be v curious to see what their voice/messaging rebooted for today would be.
Yes I agree. I wish I had the skills to put that in here, but I don't even know where I'd begin! They'd have to be really innovative to try and say something that hasn't been said before while still maintaining their empowerment message
THIS IS SO GOOD! Just wow. As a former glossier “ambassador” LOL I think this would 10/10 bring a lot of millennial women back to the brand.
Yo, this is amazing.
This is amazing!!! For a second I thought your branding was the new direction and wondered why people didn’t like it
This was so fun! I really loved the silver packaging.
Obsessed with this, they should hire you lol
<3 tysm
This is what I assumed the brand would be, after being a longtime ITG reader and before hearing the French pronunciation of the name! "It's you, only glossier", type of thing, not a wannabe Euro chic/#frenchgirlstyle thing. They should hire you, so you're not doing this for free!
I'm glad to hear you agree! And I'm hoping it comes across the right person's desk...Thank you!
Ok I love this! I literally was in a Glossier store yesterday, haven't been in years and it didn't feel the same? idk something was off from when I used to go...maybe I'm just getting older!
feels the same to me!
Fantastic rebranding!! Love the all American girl — throwing back to the original supermodels like Cindy that were clean and naturally pretty, never overly retouched. Can’t wait to see what you do next.
Thank you! It's coming soon!
I’ve subscribed!
As an ad girlie I am OBSESSED with this. If they were smart they’d hire you
This is so good!! They need to hire you, stat!!
I'm obsessed!
absolutely brilliant