Love your curiosity and exploratories! I am with everyone here, the garment tag is a brilliant take on what The Row might do to stand out while embodying their brand ethos. The other elements remind me so much of the Calvin Klein Collection color line from 2000 — they launched it under the luxury tier and it felt sparse and materials mirrored the offices and branding (lucite, Futura, very little copy). The line performed poorly. I was on staff when they tried it again but under the ck Calvin Klein label, which gave us more wiggle room; still lucite but black and white packaging and the makeup itself had far more color. Sadly, it failed as well. I would do anything to be on a team for The Row's development ... if, and when, they go down this path.
Wowww found this through Annie’s photo post and you (both!!) NAILED it!! Also they did (or still do? Idk not my tax bracket) a perfume/frag oil line and you REALLY called it on the caps being same width as the bottle, would never have thought of that tbh!?
Hear me out - I'm a photographer, what if I shot this brief for fun?
that would be sooo cool! Let me know if you do!!
I'm gonna do it next week hehehehe - DM me if you want to chat x
I did it! https://ameliajdowd.substack.com/p/photographing-annie-dabirs-what-if
Omg amazing !!! 👏🏼 😍
So well explained & researched. Moodboards are dreamy.
Thank you for sharing this ♥
so thoroughly thought out – with gorgeous results. the fabric tag on the box is a perfectly luxe texture play.
Love your curiosity and exploratories! I am with everyone here, the garment tag is a brilliant take on what The Row might do to stand out while embodying their brand ethos. The other elements remind me so much of the Calvin Klein Collection color line from 2000 — they launched it under the luxury tier and it felt sparse and materials mirrored the offices and branding (lucite, Futura, very little copy). The line performed poorly. I was on staff when they tried it again but under the ck Calvin Klein label, which gave us more wiggle room; still lucite but black and white packaging and the makeup itself had far more color. Sadly, it failed as well. I would do anything to be on a team for The Row's development ... if, and when, they go down this path.
Ah love this input! 90-2000s beauty is sooo chic but I agree makeup needs color in its branding!
And in the products’ pigments! The bare faced runway look was a hard sell at high prices; the category has come so far since that time.
Loved this! ❤️
aw thank you!
YES LOVE ITT
Wowww found this through Annie’s photo post and you (both!!) NAILED it!! Also they did (or still do? Idk not my tax bracket) a perfume/frag oil line and you REALLY called it on the caps being same width as the bottle, would never have thought of that tbh!?
https://www.therow.com/collections/fragrance-oils?srsltid=AfmBOor5k5ogkfPqBmQnowK_kGe935NbA_iaCXs_U5kN2GpBkId25WMo
This is sooo good!!! My mom is a long time The Row fan and customer, so I happen to know quite a bit about the brand and I think you nailed itttt
This is incredible - and I need this to become a reality!
Adore this
Yeah, this is perfect. Obsessed with the moodboards and wishing this was a reality.
This is amazing! So well done.
WE LOVE WE STAN ANNIE DABIR
:)))
thank you for your service im obsessed with this<3
this was such an insightful and fun read! the research you put into this is amazing
loved reading this!