59 Comments

Like the Glossier post, I love this one too!!! There’s something magical about creatively dissecting brands and coming up with strategies. I think you should keep doing these but pop star would be just as cool!

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Yay! Thanks for the input

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Aug 18Liked by Annie Dabir

As a content manager, I have dreams of working with an ad visionary like you! My industry is utilities, so wouldn't that be a fun abstract in this economy? ;) As far as protecting your work, I think a few more on some non-beauty topics and then move to teasers of a collage with the strategy behind the paywall.

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That's so sweet thank you! I think being in an industry like that might be fun because you have to work harder to make things cool! And I appreciate the input, I totally agree.

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Aug 21Liked by Annie Dabir

this is so good !! as a newbie graphic designer and aspiring creative director in the future, i love seeing the process and the thoughts behind the visuals!

i also think the martini aspect is be fitting as party culture is starting to rise in popularity again, and people are also super into food as design elements? olives might have a shot at being the next tomato…

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such a good point! just wait they’ll be doing olive flower arrangements

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Aug 21Liked by Annie Dabir

2nd on newbie GD and aspiring CD!!

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Sep 3Liked by Annie Dabir

3rd newbie GD and aspirational CD and I have to tell that this was such an inspiration for me!🤩 thank you for sharing your great mind and creative soul it’s amazing for us to have someone to look up to🫶🏻

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Aug 18Liked by Annie Dabir

Also, it’s so hard for me to *not* talk about Rhode in every newsletter I write — they are doing so many things well

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author

Thank you! And I agree. I love when brands spend $$$

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Aug 18Liked by Annie Dabir

This is so good!!! I love the egg carton olive idea. So creative.

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Annie, your mind! I can taste the tiny ice flecks in the martini from the photography. Love this direction. 🫒🍸💄

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Thank you Jenny!

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Aug 19Liked by Annie Dabir

I am truly in love with your substack! This content is amazing and super fascinating to read. Can I ask you if you are also active on other social media platforms? I would love to follow you everywhere lol

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Omg that is so sweet. you're exactly who I'm writing for! Honestly I don't post on instagram ever lol this is my first try at making content. I'll let you know if I decide to post elsewhere too!

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I love reading about your thought process as a creative director and seeing how it all comes to life! Keep it coming, I'm a big fan!

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Aug 18Liked by Annie Dabir

I am freezing here Annie.

If this is the work you produce when you "dabble", then wow!

Best to keep some tricks up your sleeve imo, your ideas too good to "give away"

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ah thank you so much!

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Love this

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Wow! You and your work. Incredible.

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author

Thank you ❤️

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You are so good! I’m in awe. I also wrote on rhode a few weeks ago, so much to talk about!

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author

Wow thank you!!

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Sep 30Liked by Annie Dabir

WOW!!! keep going <3

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Sep 17Liked by Annie Dabir

I'm so obsessed with this! Your project is so fun and I really want to see you keep doing more! I sincerely hope nobody develops the audacity to use your work for free. I know new designers like myself love seeing how your mind works!

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thank you that’s so sweet! More to come!!

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I love your following your creative mind!

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thank you so much!

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so cool! love this idea. also i didn't know being an ice cube innovator was a thing?! i love your takes on brands and launches. your fantasies make advertising cool again.

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