Like the Glossier post, I love this one too!!! There’s something magical about creatively dissecting brands and coming up with strategies. I think you should keep doing these but pop star would be just as cool!
As a content manager, I have dreams of working with an ad visionary like you! My industry is utilities, so wouldn't that be a fun abstract in this economy? ;) As far as protecting your work, I think a few more on some non-beauty topics and then move to teasers of a collage with the strategy behind the paywall.
That's so sweet thank you! I think being in an industry like that might be fun because you have to work harder to make things cool! And I appreciate the input, I totally agree.
this is so good !! as a newbie graphic designer and aspiring creative director in the future, i love seeing the process and the thoughts behind the visuals!
i also think the martini aspect is be fitting as party culture is starting to rise in popularity again, and people are also super into food as design elements? olives might have a shot at being the next tomato…
3rd newbie GD and aspirational CD and I have to tell that this was such an inspiration for me!🤩 thank you for sharing your great mind and creative soul it’s amazing for us to have someone to look up to🫶🏻
so cool! love this idea. also i didn't know being an ice cube innovator was a thing?! i love your takes on brands and launches. your fantasies make advertising cool again.
I am truly in love with your substack! This content is amazing and super fascinating to read. Can I ask you if you are also active on other social media platforms? I would love to follow you everywhere lol
Omg that is so sweet. you're exactly who I'm writing for! Honestly I don't post on instagram ever lol this is my first try at making content. I'll let you know if I decide to post elsewhere too!
honestly feel it’s too cool for rhode’s current aesthetic (which to meeeeeeeee is « clean girl » to the ultimate max) and i mean that in the best way possible. would love if they went in a direction like this for a future campaign
Like the Glossier post, I love this one too!!! There’s something magical about creatively dissecting brands and coming up with strategies. I think you should keep doing these but pop star would be just as cool!
Yay! Thanks for the input
As a content manager, I have dreams of working with an ad visionary like you! My industry is utilities, so wouldn't that be a fun abstract in this economy? ;) As far as protecting your work, I think a few more on some non-beauty topics and then move to teasers of a collage with the strategy behind the paywall.
That's so sweet thank you! I think being in an industry like that might be fun because you have to work harder to make things cool! And I appreciate the input, I totally agree.
Also, it’s so hard for me to *not* talk about Rhode in every newsletter I write — they are doing so many things well
Thank you! And I agree. I love when brands spend $$$
This is so good!!! I love the egg carton olive idea. So creative.
Annie, your mind! I can taste the tiny ice flecks in the martini from the photography. Love this direction. 🫒🍸💄
Thank you Jenny!
this is so good !! as a newbie graphic designer and aspiring creative director in the future, i love seeing the process and the thoughts behind the visuals!
i also think the martini aspect is be fitting as party culture is starting to rise in popularity again, and people are also super into food as design elements? olives might have a shot at being the next tomato…
such a good point! just wait they’ll be doing olive flower arrangements
2nd on newbie GD and aspiring CD!!
3rd newbie GD and aspirational CD and I have to tell that this was such an inspiration for me!🤩 thank you for sharing your great mind and creative soul it’s amazing for us to have someone to look up to🫶🏻
so cool! love this idea. also i didn't know being an ice cube innovator was a thing?! i love your takes on brands and launches. your fantasies make advertising cool again.
If you did rebrand for the flop era rebrand katy perry is in rn you could save her career.
HAHA that would require true magic lol
I am truly in love with your substack! This content is amazing and super fascinating to read. Can I ask you if you are also active on other social media platforms? I would love to follow you everywhere lol
Omg that is so sweet. you're exactly who I'm writing for! Honestly I don't post on instagram ever lol this is my first try at making content. I'll let you know if I decide to post elsewhere too!
I love reading about your thought process as a creative director and seeing how it all comes to life! Keep it coming, I'm a big fan!
I am freezing here Annie.
If this is the work you produce when you "dabble", then wow!
Best to keep some tricks up your sleeve imo, your ideas too good to "give away"
ah thank you so much!
Love this
Wow! You and your work. Incredible.
Thank you ❤️
You are so good! I’m in awe. I also wrote on rhode a few weeks ago, so much to talk about!
Wow thank you!!
Umm, how do you feel Rhode just worked with Jeremy Soma!? I think you deserve some credit!! Aha
I feel like theyre shady lol. I Had a connect with them and emailed but never heard
honestly feel it’s too cool for rhode’s current aesthetic (which to meeeeeeeee is « clean girl » to the ultimate max) and i mean that in the best way possible. would love if they went in a direction like this for a future campaign
wow thank you! I kind of agree theyre a little basic at the moment