As someone who loves the Jersey shore, I adore this. So great!!! Everything fits so well!! I do have one complaint though. Maybe it’s the shore towns I go to, but I’ve never seen anyone have a corn dog down the shore. To me, applicable foods would be pizza, French fries, funnel cake, soft serve ice cream cones with jimmies.
Obsessed with all of your rebranding campaigns❤️. I appreciate how you explain the thought process behind each creative decision. As someone who’s very much a novice, it’s super helpful for me!
As a jersey native & graphic designer I love it. Would love to see some more Jersey merch. Nothing beats an aged t-shirt or cap to lounge in after jumping in and out of waves all day.
The old ladies & “We have an embarrassing past, too” made me laugh out loud. Spot on!
This series is my favourite thing on Substack 🧡
Vacation Inc. Sunscreen needs to see this
As someone who loves the Jersey shore, I adore this. So great!!! Everything fits so well!! I do have one complaint though. Maybe it’s the shore towns I go to, but I’ve never seen anyone have a corn dog down the shore. To me, applicable foods would be pizza, French fries, funnel cake, soft serve ice cream cones with jimmies.
Good point!
"People are bold, relaxed, with a little bit of mess." nailed it 🤣
So good - love "we have an embarrassing past, too"!
As someone who spent their childhood summers at the Jersey Shore...I am OBSESSED. You absolutely nailed this.
Obsessed with all of your rebranding campaigns❤️. I appreciate how you explain the thought process behind each creative decision. As someone who’s very much a novice, it’s super helpful for me!
I love this. Coastal carnival chic is a revelation!
Jersey thanks you for your service <3
I am here for this.
But why do I now want my house to be Coastal Carnival Chic? Those interiors are fabulous!!
As a jersey native & graphic designer I love it. Would love to see some more Jersey merch. Nothing beats an aged t-shirt or cap to lounge in after jumping in and out of waves all day.
Maybe I should send to Terry O’Toole? He is head of the office of Economic Development now.
These are so fun! I feel like I learn more from them than I did during years of agency meetings.